Description

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.

Our mission as a US Customer Loyalty Marketing team is to grow share of Card Member hearts, minds, and wallets by activating, engaging, and recognizing our customers through innovative, customer-centric marketing that makes membership matter. The marketing the Loyalty team delivers, educates and excites our Card Members with their products, benefits, services, and experiences, delivering against share-driving goals for US Consumer on behalf of the Blue Box.

The Membership Activation team activates our Card Members’ memberships starting at the point of onboarding and extending through new behaviors that we know drive customer and business value. The Sr. Analyst, New Relationships Reinforcement Marketing will be responsible for enabling marketing strategies and implementing across channels new reinforcement curriculums for customers who expand or change their relationship with Amex. This relationship expansion can include adding a new Card to wallet, upgrading their Card, or choosing to stay with Amex after attempting to attrite.

How will you make an impact in this role? .

• Partner across Customer Marketing teams – including Onboarding, Membership Value, Membership Acceleration, Growth and Retention—to identify and support development of customer marketing strategies that align with Loyalty and Growth goals to reinforce the value of revenue-driving customer treatments.

• Own new treatment activation marketing strategies and end-to-end execution of activation communications to drive Cardmember engagement.

• Identify and document key opportunities to improve the end-to-end customer reinforcement experience for new treatments.

• Own reporting of marketing performance, post-launch analysis, and a monthly portfolio performance dashboard, publishing insights to marketing and other key partners.

Minimum Qualifications

• Excellent communicator with experience working in a cross-functional environment with multiple stakeholders and able to gain alignment across teams

• Expertise with managing projects, including balancing short and long-term needs to drive a project to completion across many teams, functions and band levels

• Team-oriented and resourceful in a collaborative and fast-paced environment

• Proactive self-starter with the ability to work independently

• Adept at navigating different reporting systems to pull data, understanding key performance trends , and translating this all into cohesive insights

• Knowledge of marketing execution processes at American Express is a plus

• Positive attitude, flexible/proactive workstyle, and customer-first mentality

• 3 years of professional marketing experience, loyalty marketing, digital and/or product marketing experience a plus

Qualifications

Salary Range: $55,000.00 to $105,000.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

• Access to Amex Marketing U, a unique learning and development program built for marketers, by marketers. Amex Marketing U inspires marketers to develop their career through innovative learning experiences and opportunities that foster collaboration and knowledge sharing across the enterprise

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers/Employees - Click here to view the “Know Your Rights” poster and the Pay Transparency Policy Statement.

If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

Job: Marketing

Primary Location: US-New York-New York

Schedule Full-time

Req ID: 24007591