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EFI Head of Marketing- Optitex in Rosh HaAyin, Israel

Head of Marketing- Optitex

Location Israel - Rosh HaAyin

Tracking # 4960

# of Openings 1

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WE are Self-starters , WE are Passionate , WE are Relationship builders , WE are Innovative , WE are Nimble , and WE are Transparent …WE are SPRINTers ! We believe in challenging you, then providing you the room and flexibility to deliver.

EFI Optitex is looking for a Sr. Marketing leader for our global business, supporting fashion and apparel industry transition into the next digital phase. Reporting to the Optitex General Manager, this role is based in Israel office, in Rosh Ha’ayin.

This key leadership role will direct and oversee the overall global Marketing and Sales Enablement efforts. The incumbent will design, implement and monitor effective marketing strategies and sales enablement programs that drive global growth. To be successful in this role, you should be adept at strategic positioning and planning, results oriented programs, and not afraid to roll up your sleeves as this is both a managerial role and a “hands-on” role. Ultimately, you should be able to ensure that the Marketing department’s deliverables contribute to achieving our business objectives.


  • Strategic positioning of our product, services and consulting offering for our various segments of operation, using digital marketing strategy and methods.

  • Develop and implement a cohesive marketing plan to increase brand awareness and market demand.

  • In collaborate with the GM and Sales leaders, design and implement:

  • Effective Sales Enablement programs

  • Effective demand generation activities

  • Effective product and services launch and go-to-market programs

  • Effective market analysis and competitive analysis

  • Set current and long-term goals for the marketing team

  • Align with other Business Unit marketing leads to increase leverage of the One EFI value

  • Track, measure and optimize budget allocation and marketing spend

  • Build relationships with media, analysts and stakeholders through creative PR strategies

  • Prepare regular reports and presentations on marketing metrics

  • Collaborating with EFI Corporate Marketing, provide requirements, guidance and creative ideas as to effectively organizing marketing events and trade show activities

  • Manage the Optitex global marketing team


  • Minimum of 5 years of experience effectively managing marketing efforts in a B2B context, especially in the digital space.

  • Minimum of 10 years of experience in global marketing of software products

  • Hands on marketing experience

  • BSc degree in Marketing, Communications or relevant field

  • Strong communication skills and a proven track record in designing and communicating portfolio offering vision and clear value proposition

  • Proven work experience as a Marketing leader especially digital marketing experience.

  • Solid knowledge of SEO, web analytics and Google Adwords

  • Strong analytical and project management skills

  • Strategic mindset, with ability to make difficult decisions

We move quickly, with the purposeful intention of solving a problem, accomplishing a goal, and ultimately making a difference for our customers, partners, colleagues and shareholders, EFI SPRINTers take action and adapt to changes in order to transform our customers businesses to be more productive and profitable through innovation in a digital print business.


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